{"id":18348,"date":"2019-04-18T09:00:00","date_gmt":"2019-04-18T13:00:00","guid":{"rendered":"https:\/\/srv662288.hstgr.cloud\/blog\/how-core-values-and-community-impact-employee-retention\/"},"modified":"2026-04-22T23:43:41","modified_gmt":"2026-04-23T03:43:41","slug":"how-core-values-and-community-impact-employee-retention","status":"publish","type":"blog","link":"https:\/\/www.outbackteambuilding.com\/blog\/how-core-values-and-community-impact-employee-retention\/","title":{"rendered":"PODCAST: How Core Values and Community Impact Employee Retention"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-20464\" src=\"https:\/\/www.outbackteambuilding.com\/wp-content\/uploads\/2019\/04\/pexels-fauxels-3184427-300x200.jpg\" alt=\"pexels-fauxels-3184427 - Pexels\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.outbackteambuilding.com\/wp-content\/uploads\/2019\/04\/pexels-fauxels-3184427-300x200.jpg 300w, https:\/\/www.outbackteambuilding.com\/wp-content\/uploads\/2019\/04\/pexels-fauxels-3184427-1024x683.jpg 1024w, https:\/\/www.outbackteambuilding.com\/wp-content\/uploads\/2019\/04\/pexels-fauxels-3184427-768x512.jpg 768w, https:\/\/www.outbackteambuilding.com\/wp-content\/uploads\/2019\/04\/pexels-fauxels-3184427-1536x1024.jpg 1536w, https:\/\/www.outbackteambuilding.com\/wp-content\/uploads\/2019\/04\/pexels-fauxels-3184427-2048x1365.jpg 2048w, https:\/\/www.outbackteambuilding.com\/wp-content\/uploads\/2019\/04\/pexels-fauxels-3184427-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4>In the latest episode of Outback Talks: The Employee Engagement Podcast, we sit down with Natania Mathany, Head of People and Culture at the mobile game development company <a href=\"http:\/\/athinkingape.com\" rel=\" noopener\">A Thinking Ape<\/a>. In the interview, Natania discusses how core values and community impact employee retention, and how they contribute to her organization&#8217;s award-winning culture.\u00a0\u00a0<span data-contrast=\"auto\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\"><br \/>Listen to the podcast or continue reading for a summary of the discussion,\u00a0<\/span><span data-contrast=\"auto\">where we touch on topics including<\/span><span data-contrast=\"auto\">:<\/span>\u00a0<\/p>\n<ul>\n<li><a href=\"#corevalues\" rel=\" noopener\"><strong><span data-contrast=\"auto\">How\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">Core Values\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">Define\u00a0<\/span><\/strong><\/a><strong><span data-contrast=\"auto\"><a href=\"#corevalues\" rel=\" noopener\">Company Culture<\/a>\u00a0<\/span><\/strong><\/li>\n<li><a href=\"#connection\" rel=\" noopener\"><strong><span data-contrast=\"auto\">Building\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">Community<\/span><\/strong><\/a><strong><span data-contrast=\"auto\"><a href=\"#connection\" rel=\" noopener\">\u00a0Through Human Connection<\/a>\u00a0<\/span><\/strong><\/li>\n<li><a href=\"#safe\" rel=\" noopener\"><strong><span data-contrast=\"auto\">Creating a\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">\u201c<\/span><\/strong><strong><span data-contrast=\"auto\">Safe Space<\/span><\/strong><strong><span data-contrast=\"auto\">\u201d<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">for<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0<\/span><\/strong><\/a><strong><span data-contrast=\"auto\"><a href=\"#safe\" rel=\" noopener\">Your Employees\u00a0<br \/><\/a><\/span><\/strong><\/li>\n<\/ul>\n<p><\/p>\n<hr \/>\n<p><span data-contrast=\"auto\"><br \/>When your business is named Most Admired Corporate Culture Winner, you know you&#8217;re doing something right.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And for the team at the mobile game development company A Thinking Ape, who received the accolade in 2018, it&#8217;s clear why. Their amazing company culture all comes down to their core values and approach to leadership.<\/span><\/p>\n<p><i><span data-contrast=\"auto\">&#8220;I strongly believe that if you have buy-in from your leadership team on the importance of culture and how that aligns to your business strategy, that\u2019s going to make you really successful,&#8221;<\/span><\/i><span data-contrast=\"auto\">\u00a0<\/span><strong><span data-contrast=\"auto\">says\u00a0Natania\u00a0Mathany<\/span><\/strong><span data-contrast=\"auto\">, Head of People and Culture at A Thinking Ape.\u00a0\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the latest episode of Outback Talks: The Employee Engagement Podcast, we sit down with\u00a0<\/span><span data-contrast=\"auto\">Natania<\/span><span data-contrast=\"auto\">\u00a0to discuss how core values and community make a big impact on employee retention, as well as the ways those elements contribute to A Thinking Ape&#8217;s award-winning culture.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/resources.globoforce.com\/research-reports\/findings-from-the-2018-shrm-globoforce-employee-recognition-survey-designing-work-cultures-for-the-human-era\" rel=\" noopener\"><span data-contrast=\"none\">According to a survey by SHRM and Globoforce<\/span><\/a><span data-contrast=\"auto\">, 47% of Human Resources leaders said employee turnover and retention are their top challenges. Replacing former employees costs your company both time and\u00a0<\/span><span data-contrast=\"auto\">money\u00a0<\/span><span data-contrast=\"auto\">and affects<\/span><span data-contrast=\"auto\">\u00a0company culture \u2013 with employees constantly in and out the door, it&#8217;s inevitably difficult to cultivate a cohesive sense of community.\u00a0\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It&#8217;s simple:\u00a0<\/span><a href=\"\/blog\/a-managers-guide-to-improving-employee-engagement\"><span data-contrast=\"none\">engaged employees<\/span><\/a><span data-contrast=\"auto\">\u00a0are more likely to stay in their jobs. In fact, businesses with teams of highly engaged workers have 59% less turnover,\u00a0<\/span><a href=\"https:\/\/www.gallup.com\/workplace\/236366\/right-culture-not-employee-satisfaction.aspx\"><span data-contrast=\"none\">according to Gallup&#8217;s State of the American Workplace Report<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, as a business, what key principles can you apply to ensure your employees stay engaged, enthusiastic, and \u2013 most importantly \u2013 onboard? Natania shares the three keys to success\u00a0<\/span><span data-contrast=\"auto\">for<\/span><span data-contrast=\"auto\">\u00a0A Thinking Ape.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<hr \/>\n<h3>How Core Values Define Company Culture\u00a0<a id=\"corevalues\"><\/a><\/h3>\n<p><span data-contrast=\"auto\">Oftentimes, when people think of company culture, they think of things like beer on tap and a ping-pong table in the common room.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But,\u00a0Natania\u00a0says, culture isn&#8217;t really about perks, pints, and games. It&#8217;s about\u00a0<\/span><a href=\"\/blog\/5-clear-cut-reasons-why-company-core-values-matter\"><span data-contrast=\"none\">core values<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">&#8220;Culture, to me, is about people living the values of the organization,&#8221;\u00a0<\/span><\/i><strong><span data-contrast=\"auto\">she explains.<\/span><\/strong><i><span data-contrast=\"auto\">\u00a0&#8220;It\u2019s how the company shows up every day and the people who make it up inside. It\u2019s about the environment that the company creates for its employees to show up every day being their best self and support each other to be better.&#8221;<\/span><\/i><\/p>\n<p><span data-contrast=\"auto\">A Thinking Ape has four core values:\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ownership<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Having Wonderful Arguments\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Best Ideas Win<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Keep Growing\u00a0<\/span>\u00a0<\/li>\n<\/ol>\n<p><i><span data-contrast=\"auto\">&#8220;We use these values as the lens and the filter for our decisions,&#8221;\u00a0<\/span><\/i><strong><span data-contrast=\"auto\">Natania<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0continues.<\/span><\/strong><i><span data-contrast=\"auto\">\u00a0&#8220;We give people a lot of trust and ownership over their work, we encourage our teams to engage in wonderful arguments or healthy debate. We really like to expose our blind spots and talk about failures. It\u2019s common practice here that we do postmortems\u00a0on things that went wrong and didn\u2019t work so that we can use it as a learning tool for our people to grow, which is\u00a0<\/span><\/i><i><span data-contrast=\"auto\">actually a<\/span><\/i><i><span data-contrast=\"auto\">\u00a0great segue to our Keep Growing value. We believe\u00a0<\/span><\/i><i><span data-contrast=\"auto\">in\u00a0<\/span><\/i><i><span data-contrast=\"auto\">and encourage growth across the organization on a company, team, and individual level.&#8221;\u00a0<\/span><\/i><\/p>\n<p><span data-contrast=\"auto\">Core values and company culture are the foundation of a successful organization. A strong culture acknowledges that employees are the most important asset a company has \u2013 and that they are the magic ingredient for continued success.\u00a0<\/span><\/p>\n<hr \/>\n<h3>Building Community Through Human Connection\u00a0<a id=\"connection\"><\/a><\/h3>\n<p><span data-contrast=\"auto\">Ultimately,\u00a0<\/span><span data-contrast=\"auto\">connecting with others is\u00a0<\/span><span data-contrast=\"auto\">the basis for creating a community and, subsequently, culture.<\/span><span data-contrast=\"auto\">\u00a0In fact,\u00a0<\/span><a href=\"https:\/\/hbr.org\/2013\/07\/we-all-need-friends-at-work\"><span data-contrast=\"none\">according to the Harvard Business Review<\/span><\/a><span data-contrast=\"auto\">, close work friendships boost employee satisfaction by 50% and people with a friend at work are seven times more likely to engage in their tasks.\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">&#8220;People want to be a part of a community w<\/span><\/i><i><span data-contrast=\"auto\">here they can help each other, they learn from each other, and are part of something bigger than just themselves,&#8221;\u00a0<\/span><\/i><strong><span data-contrast=\"auto\">Natania<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0says.<\/span><\/strong><i><span data-contrast=\"auto\">\u00a0&#8220;It&#8217;s about that human connection piece, creating an environment where people feel they can be authentic and true to who they are, and they can be learning and growing. I think if you can build those types of practices within your company culture, it definitely has a direct impact on retention.&#8221;\u00a0<\/span><\/i><\/p>\n<p><span data-contrast=\"auto\">For A Thinking Ape \u2013 well-known for the chat platforms they build within their games \u2013 there&#8217;s an interesting parallel between the communities they foster in their games and the emphasis that the team places on their in-office community.\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">&#8220;Our mission is about building communities and most immediately, those are the player communities in our games,&#8221;\u00a0<\/span><\/i><strong><span data-contrast=\"auto\">Natania\u00a0says<\/span><\/strong><span data-contrast=\"auto\">, adding that they&#8217;ve had players who&#8217;ve met in-game that have gone on to get married and also some who have rallied together to help a fellow player in need after a natural disaster.\u00a0<\/span><i><span data-contrast=\"auto\">&#8220;There\u2019s been some amazing things that have happened. I personally love our mission because I feel like it\u2019s a great way for us to demonstrate community building in so many ways. We can look at our products and see the cool things that are happening within our game and then we can look inward in our organization. We work\u00a0really hard\u00a0to align our goals so that we\u2019re all working towards the same outcome. And a lot of that has influence over our products, but also the environment that we\u2019re rallying together and creating here internally.&#8221;<\/span><\/i><\/p>\n<hr \/>\n<h3>Creating a &#8220;Safe Space&#8221; for Your Employees\u00a0<a id=\"safe\"><\/a><\/h3>\n<p><span data-contrast=\"auto\">According to\u00a0<\/span><span data-contrast=\"auto\">Natania<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">one of the best ways to encourage community and live your company\u2019s core values is\u00a0to ensure that<\/span><span data-contrast=\"auto\">\u00a0your employees have a safe space to create in.\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">&#8220;It\u2019s all about creating a space, in my opinion, based on trust and ownership, flexibility, and vulnerability,&#8221;\u00a0<\/span><\/i><strong><span data-contrast=\"auto\">she says.<\/span><\/strong><i><span data-contrast=\"auto\">\u00a0&#8220;So, by creating a safe space for people, they can feel they have control over their work, their growth paths, and that they can make mistakes without fear of retribution and they\u2019re going to be rewarded for giving you feedback. That creates a really interesting and challenging environment for people.&#8221;<\/span><\/i><\/p>\n<p><span data-contrast=\"auto\">H<\/span><span data-contrast=\"auto\">ow can you ensure that you\u2019re building that type of culture?<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Natania<\/span><span data-contrast=\"auto\">\u00a0makes a few suggestions:\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Survey your employees and\u00a0<\/span><span data-contrast=\"auto\">take action<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">on\u00a0<\/span><span data-contrast=\"auto\">their\u00a0<\/span><span data-contrast=\"auto\">feedback<\/span><span data-contrast=\"auto\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Always be willing to iterate with employees based on the needs of the business and how your workforce is changing\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Be flexible \u2013 don&#8217;t get stuck on doing things the way you&#8217;ve always done them<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">At the end of the day<\/span><span data-contrast=\"auto\">, building a great corporate culture goes back to<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">leadership.\u00a0<\/span><span data-contrast=\"auto\">The leaders of your company can have the largest effect on company culture in their responsibility to lead by example and encourage the creation of the company\u2019s values and culture. They\u2019ve got to embody the change they want to see.\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">\u201cAll of this really started with the commitment from our founders to placing a lot of emphasis and [putting] resources into carrying out and building and sustaining an awesome culture,\u201d\u00a0<\/span><\/i><strong><span data-contrast=\"auto\">Natania<\/span><\/strong><strong><span data-contrast=\"auto\">\u00a0says.<\/span><\/strong><i><span data-contrast=\"auto\">\u00a0\u201cTheir commitment to that has been key to our success.\u201d\u00a0<\/span><\/i><\/p>\n<hr \/>\n<h3 style=\"text-align: center\"><strong>Learn More About Employee Engagement\u00a0\u00a0<\/strong><\/h3>\n<p style=\"text-align: center\"><span class=\"TextRun BCX0 SCXW153609879\" lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW153609879\">For further support on how to keep your employees engaged, get in touch with our team to learn about our team building, training, and coaching solutions.\u00a0<\/span><\/span><\/p>\n\n\n\n<\/p>\n<hr>\n<p><strong><i><span data-contrast=\"auto\">Yasmine&nbsp;Shemesh:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Welcome back to Outback Talks: The Employee Engagement Podcast. This podcast is produced by Outback Team Building &amp; Training, a leading team building, training, and consulting provider for organizations across North America. I\u2019m your host, Yasmine&nbsp;Shemesh, and on today\u2019s show we have a very special guest joining us from the mobile game development company, A Thinking Ape.&nbsp;Natania&nbsp;Mathany&nbsp;is the Head of People and Culture at A Thinking Ape and she sat down with me to talk about employee retention and how it relates to company culture and community.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Thank you so much for joining us on the show today,&nbsp;Natania.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">Natania&nbsp;Mathany:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;My pleasure! Thank you for having me.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;How\u2019s your day going so far?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;I have nothing to complain about. It\u2019s beautiful outside.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Yes it is. It\u2019s almost like summer time. So, you work at the mobile game development company, A Thinking Ape.&nbsp;First of all, can you just tell me a little bit more about what the company is all about?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Sure, I\u2019d be happy to. So, A Thinking Ape is a mobile game development company. We make social mobile games that are free to download on iTunes and the Google Play store, and our mission is to build communities, and we do that through the social aspect and accessibility of our games. We&nbsp;are located in&nbsp;Vancouver, we have around 70 employees and looking to increase our team by about 30% this year, so excited about that. But yeah, in a nutshell, right now we make games that are&nbsp;really fun&nbsp;and [that] hopefully a lot of people all over the world can enjoy.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;That\u2019s&nbsp;really cool! What kind of games do you guys create? Are they action or are they problem solving,&nbsp;or\u2026<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Yeah, we have a few different genres, but our most recent game that we launched at the end of 2017 is a kingdom builder game. We call it A Kingdom Builder for Everyone, so, a little bit of strategy, a little bit of dry humor in there, but yeah, the type of game that\u2019s most popular right now is our Kingdoms of&nbsp;Heckfire&nbsp;game, which is more of a strategy kingdom builder-type game.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Awesome! That sounds&nbsp;really cool. So, I know you are Head of People and Culture at A Thinking Ape. What kind of responsibilities does that role entail?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Yes, so I lead, as you said, our People and Culture team. We care&nbsp;really deeply&nbsp;about finding the best people externally to build a really connected internal community. I work really closely with our CEO, who\u2019s also our co-founder, and our senior leadership team to ensure that our business strategy aligns with our people strategy, so that encompasses everything from our employer branding, recruitment and talent acquisition, onboarding, training and development, and really the entire employee experience. So, benefits to wellness initiatives, all those types of things fall into my wheelhouse.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;A lot of times when people are looking for a job, they\u2019re looking for a company that has a good culture. And oftentimes, this can mean beer on tap and ping pong table. So, what do you think really makes a good culture?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Yes, I&nbsp;definitely hear&nbsp;those types of comments a lot. Culture, to me, is about people living the values of the organization. It\u2019s how the company shows up every day and the people who make it up inside.&nbsp;<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">Culture to me isn\u2019t about the perks, the beer, and the ping pong. It\u2019s about the environment that the company creates for its employees to show up every day being their best self, living and exemplifying the values of the organization, and really supporting each other to be better. So yeah, to me, those things are just perks and they\u2019re just things, but, really, culture is about the people and it\u2019s an organic thing, it can change over time, but it\u2019s really unique to every organization based on the individuals that they have there and the unique atmosphere that they\u2019re creating.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Absolutely, and A Thinking Ape was&nbsp;actually named&nbsp;Canada\u2019s most admired corporate culture winner last year in 2018, which is really wonderful. So, what defines your company culture and why do you think it\u2019s&nbsp;been considered to be&nbsp;so admirable?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Well, thank you for the shout out, that was a proud accomplishment for us over here. It really comes down to our core values and our approach to leadership. So, we have four values: one of them being Ownership, another one being Having Wonderful Arguments, third one being Best Ideas Win, and fourth, Keep Growing. And so, we use these values as the lens and the filter for our decisions. We give people a lot of trust and ownership over their work, we encourage our teams to engage wonderful arguments or healthy debate. You know, we really like to expose our blind spots and talk about failures, it\u2019s common practice here that we do post-mortems on things that went wrong and didn\u2019t work so that we can use it as a learning tool for our people to grow, which is actually, I guess, a great segue to our Keep Growing value. So, we believe and encourage growth across the organization on a company, team, and individual level.&nbsp;<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">But all of this really started with the commitment from our founders to placing a lot of emphasis and [putting] resources into carrying out and building and sustaining an awesome culture. Their commitment to that has been key to our success, so I strongly believe that if you have buy-in from your leadership team on the importance of culture and how that aligns to your business strategy, that\u2019s going to make you really successful, and that\u2019s the type of environment we\u2019ve been able to cultivate here and I think has really contributed to our success.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;That\u2019s wonderful. Yeah, because you spend so much time at your job and it\u2019s so important to be in an environment that\u2019s a great place to work. And I also really love the fact that you guys place a lot of emphasis on failure because, you know, everybody is human and that\u2019s part of becoming successful \u2013 acknowledging failure and growing from&nbsp;it, and&nbsp;having those conversations to move forward and to get better. Yeah, I really love that.&nbsp;<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Yeah, it\u2019s&nbsp;definitely uncomfortable&nbsp;for some people when they first start, but I think they feel that they are able to, their rate of self-improvement increases tremendously when they\u2019re brought in to this type of environment.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;For sure, yes, it\u2019s about being looking at yourself and being honest and taking responsibility \u2013 which is&nbsp;actually one&nbsp;of our core values too here at Outback, Being Honest.&nbsp;<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">So one thing that I was looking forward to talking to you about today was that there seems to be a very interesting connection there when it comes to in-game community and the emphasis that your team places on their in-office community, because a big thing that A Thinking Ape does in their game is build chat features within them. I wanted to ask&nbsp;you,&nbsp;do you think that the importance company culture has at A Thinking Ape is reflected in the work that you do?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Yes, absolutely! As I mentioned earlier, our mission is about building communities and most immediately, those are the player communities in our games. So as you mentioned, you know, we have this chat platform within our games and it\u2019s really fascinating to see the emergent social behaviors that arise from these unique connections and that\u2019s really at the core why we\u2019re in business in the first place was because our founders were really fascinated by these emergent social behaviors and the things that happen when people found each other in these, you know, in these worlds, and we\u2019ve had amazing things happened.&nbsp;<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">We\u2019ve had people who met in-game who have gotten married, had people who never met in real life and planned trips to Disneyland together. We\u2019ve had people rally together to&nbsp;help out&nbsp;a clan member, who was in need during a natural disaster time period, so, fundraising efforts. So, there\u2019s been some amazing things that have happened, and I personally love our mission because I feel like it\u2019s a great way for us to demonstrate community building in so many ways. So, we can look at our products and see the cool things that are happening within our game and then we can look inward in our organization, we can mirror and match the cultural initiatives that we are doing to how it\u2019s helping to build and foster our internal community.&nbsp;<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">So, when we talk about external community, we talk about our player community, we talk about the mobile games industry community that we\u2019re involved in, we talk about the BC [British Columbia] tech ecosystem community that we\u2019re involved in, we talk about our student community that we\u2019re involved in because we also have a really robust co-op program here. And then we talk about our internal community which is our employees and our work force. So, our employees see the direct impact that they have on our player communities and we work&nbsp;really hard&nbsp;to align our goals so that we\u2019re all working towards the same outcome. And a lot of that has influence over our products but also the environment that we\u2019re rallying together and creating here internally.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;That\u2019s&nbsp;really cool. It\u2019s all about that human connection.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Exactly! Absolutely!<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;So now, how much does community and company culture matter when it comes to something like employee retention?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;I think it\u2019s&nbsp;really important. People want to be a part of a community where they can help each other, they learn from each other and are part of something bigger than just themselves. And just like you said, it\u2019s about that human connection piece, so, it\u2019s creating an environment where people feel they can be authentic and they could be true to who they are and they can be learning and growing, and I think if you can build those types of practices within your company culture, it definitely has a direct impact on retention.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Absolutely. So, from what you\u2019ve seen in your experience, what do you think ultimately triumphs at a company: somebody who\u2019s more of a culture fit or somebody who is more overpoweringly a subject matter expert?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Yes, tough question. I think it really depends on the organization. In my experience, usually the subject matter expert. But, a lot of culture-focused companies, ATA being one of them, are emphasizing that a high performer needs to be balanced in both those areas. So, there needs to be a culture fit, or as we call [it], a culture&nbsp;add, and domain knowledge are equally important. And, in fact, if someone doesn\u2019t add to your culture, that person could be more detrimental with the organization than someone who\u2019s lacking in skill. So, yes, I think that there\u2019s probably different organizations where both of those types can thrive, but ideally, in my opinion, it\u2019s not one or the other but you\u2019re finding the balance between those two types for peak performance.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Absolutely. Yeah, that makes sense. So now, do you have any tried and true strategies \u2013 or are there any tried and true strategies \u2013 for building culture that employees love and that prospective employees might even want to seek out?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;You know, I think it\u2019s&nbsp;really important&nbsp;that \u2013 you definitely need to survey your people and take action on what they have to say. You need to be agile with your people practices and always be willing to iterate with them based on the needs of the business and how your workforce is changing. You need to be willing to question everything and not get stuck on doing things\u2026just because, you know, that\u2019s the way we\u2019ve always done it. You got to be flexible to challenging the status quo, so that\u2019s&nbsp;definitely one&nbsp;thing that\u2019s worked really well for us.&nbsp;<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">Secondly is committing to branding. You know, we actually just added to our People and Culture team an employer brand role, and branding is really important, so placing emphasis on this and it ties into your recruiting piece, it ties in your engagement strategy and that\u2019s, you know, going to be a really big, big area that\u2019s going to attract prospective employees. If you don\u2019t focus on your branding, prospective employees might never even hear about you.&nbsp;<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">It\u2019s all about creating a space, in my opinion, based on trust and ownership, flexibility, and vulnerability. So, by creating a safe space for people can feel they have control over their work, and their growth paths, and that they can make mistakes without fear of retribution and they\u2019re going to be rewarded for giving you feedback, that creates a really interesting and challenging environment for people. So yeah, those are kind of some of the top things that come to mind for me and that we\u2019ve been working towards doing here that have contributed to our success.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Yeah, you know, it seems like it just&nbsp;really always&nbsp;goes back to core values, right? Like having values that you live and breathe and work by that just inform everything that you do at a company. It\u2019s that guiding light, right?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;I like to think so, yes.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;How do you think tech giants like Google, Microsoft, and&nbsp;Yelp!,&nbsp;who are all quite known for their emphasis on company culture as well, how have they change the landscape when it comes to culture?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Well, they\u2019ve raised the bar in terms of expectations for talent, that\u2019s for sure. And you know, talent has so much choice today and options in the market, that it puts a lot of pressure on that small-to-medium size businesses like A Thinking Ape.&nbsp;<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">However, they offer so many perks as ways to make it easier for employees to stay at work, that it just allows the smaller companies to focus on the work we do and put more emphasis on the impact that our employees are going to have on our products. And so, for us and our players and communities and how they\u2019re going to learn and be challenged every day. Like, we know that our workforce cares more about their career development, autonomy, and flexibility over unlimited perks and time off and food, so we choose to focus on that. So again, I think, you know, it\u2019s definitely really competitive out there and those large companies are offering so much that it can be very enticing, but for us, we try and focus more on what are the benefits that you\u2019re going to gain as an individual, in your career, working for a small-to-medium sized organization and the impact that you\u2019re going to have every day on the people that you\u2019re connecting with, both internally and in the work that you do and your products. Does that answer your question?<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Absolutely. I would think working within a smaller company, the benefits that a smaller company would have, I feel like, almost reach those who are getting those benefits in a more direct and impactful way, if that makes sense.&nbsp;It&nbsp;kind of reaches you quicker and more personally, in a sense.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Yeah, and I think those large organizations are very attractive to certain people because they want to work there because they want to work for that brand. But, turn over at those organizations is larger and people don\u2019t last at those organizations as long, you know, they work there, they put in their time so that they can get that label on their resume and then they may move on. And of course, I am generalizing a little bit there but, I think we are, the small-to-medium size companies are appealing to a&nbsp;particular type of candidate.<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">I mean, we hear this all the time from software development engineers who are interviewing with us who are leaving the big giants for exactly that reason. They seek us out because they don\u2019t want to deal with the bureaucracy and they\u2019re not so interested in&nbsp;all of&nbsp;the unlimited perks, but they care more about the work and impact that they\u2019re going to have. So, we\u2019re not really concerned about, you know, comparing ourselves to the big giants because we know we\u2019re different and we know we have a, basically, different value proposition and we stick to that and we know what that is and that\u2019s what we promote.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Absolutely. And you guys are doing great things.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Thank you.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;Awesome. Well, this was so great&nbsp;Natania, thank you so much again for taking the time to chat with us and thank you for your wonderful insight. We really appreciate it.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">NM:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;My pleasure. Thanks for inviting me.<\/span><\/i><\/p>\n<p><strong><i><span data-contrast=\"auto\">YS:<\/span><\/i><\/strong><i><span data-contrast=\"auto\">&nbsp;And that\u2019s it for this episode of Outback Talks. Thank you so much again to&nbsp;Natania&nbsp;for taking the time to be on our show&nbsp;today, and&nbsp;thank you for listening.<\/span><\/i><\/p>\n<p><i><span data-contrast=\"auto\">Outback Team Building &amp; Training helps organizations across North America build relationships through memorable team building, training, and consulting experiences, and our team has been recommended by over 14,000 corporate groups in the United States and Canada. For more expert advice on employee engagement, visit the Downloadable Resources section of our website at&nbsp;<\/span><\/i><a href=\"https:\/\/www.outbackteambuilding.com\/\/\"><i><span data-contrast=\"none\">outbackteambuilding.com<\/span><\/i><\/a><i><span data-contrast=\"auto\">&nbsp;to&nbsp;take a look&nbsp;at our free guides or get in touch with one of our Employee Engagement Consultants. And don\u2019t forget to subscribe to our podcast on Spotify, iTunes, Google Play and&nbsp;Stitcher. Until next time! This is Outback Talks: The Employee Engagement Podcast.<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>In the latest episode of Outback Talks: The Employee Engagement Podcast, we sit down with Natania Mathany, Head of People and Culture at the mobile game development company A Thinking Ape.<\/p>\n","protected":false},"author":1,"featured_media":20464,"template":"","meta":{"_acf_changed":false},"categories":[27,28],"class_list":["post-18348","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-employee-engagement","category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: How Core Values Impact Employee Retention - Outback Team Building &amp; Training<\/title>\n<meta name=\"description\" content=\"Nathania Mathany, head of People and culture, at A Thinking Ape discusses how significantly core values impact employee retention and their importance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outbackteambuilding.com\/blog\/how-core-values-and-community-impact-employee-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: How Core Values Impact Employee Retention - Outback Team Building &amp; 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