{"id":18383,"date":"2018-10-15T09:15:00","date_gmt":"2018-10-15T13:15:00","guid":{"rendered":"https:\/\/srv662288.hstgr.cloud\/blog\/how-to-generate-enthusiasm-for-csr-from-within-your-organization\/"},"modified":"2026-04-22T23:48:10","modified_gmt":"2026-04-23T03:48:10","slug":"how-to-generate-enthusiasm-for-csr-from-within-your-organization","status":"publish","type":"blog","link":"https:\/\/www.outbackteambuilding.com\/blog\/how-to-generate-enthusiasm-for-csr-from-within-your-organization\/","title":{"rendered":"How to Generate Enthusiasm for CSR from Within Your Organization"},"content":{"rendered":"\n\n\n\n

The best way to set up a successful corporate social responsibility program is to start from the inside out. Check out these tips from Murray Seward, CEO of Outback Team Building & Training, to get employees excited about doing good with your team.<\/h4>\n\n\n

Studies have shown that people are more engaged and much happier at their jobs when their employer is socially responsible. And motivated employees who are proud to associate themselves with their workplace are more likely to put in that extra effort for their company. <\/p>\n\n\n\n

But how do you get your employees excited about your CSR efforts?<\/p>\n\n\n\n

We sat down with Murray Seward, CEO of Outback Team Building & Training, to talk about corporate social responsibility and why encouraging your employees to drive your philanthropic initiatives is so important. <\/p>\n\n\n\n

In the interview, Murray suggests three different ways that you can promote genuine enthusiasm for CSR by reaching inward: <\/p>\n\n\n\n

1. Hire Employees That Align With Your Core Values <\/strong><\/p>\n\n\n\n

2. Find Out What Your Team is Excited About <\/strong><\/p>\n\n\n\n

3. Ask Employees How They’re Going to Contribute to Your Company Culture <\/strong><\/p>\n\n\n\n

Listen to the latest episode of Outback Talks: The Employee Engagement Podcast<\/a> below to directly hear from Murray, or keep reading for an overview of the discussion.<\/p>\n\n\n\n\n\n\n\n

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How Employees Can Drive Your CSR Efforts <\/h4>\n\n\n

Having your employees personally contribute to the narrative of your CSR program is a powerful way to encourage their engagement. Your team will be more likely to invest in your efforts to give back if they’re making a real difference and contributing to a higher purpose than just a bottom line.<\/p>\n\n\n\n

Here are some ways that you can start getting your colleagues excited about CSR:<\/p>\n\n\n

1. Hire Employees That Align With Your Core Values<\/h5>\n\n\n

First thing’s first: hire the right type of people.<\/p>\n\n\n\n

“If you can recruit and hire people that share the same core values, this stuff is easy,”<\/em> Murray explains.<\/strong> “It\u2019s when you don\u2019t do that and you have people that have all different mindsets about what is good\u2026then it becomes a little more difficult.”<\/em><\/p>\n\n\n\n

In a nutshell, you just want everyone to be on the same page. All parts of a company are interconnected and a healthy business should have everyone from leaders to employees to embody the same value system.<\/p>\n\n\n\n

When employees are in tune with your core values, they are more likely to make decisions that are in alignment with the vision of the business. And, especially if social responsibility is a significant part of your organization, you’ll want to hire people who place importance on those kinds of things as well.<\/p>\n\n\n

2. Find Out What Your Team is Excited About<\/h5>\n\n\n

Employees are one of the most significant components of any CSR program. “You want your team members to drive it,\u201d <\/em>Murray says. <\/strong>\u201cIf the driving has to come from the top, it\u2019s not going to be sustainable.” <\/em><\/p>\n\n\n\n

Research has shown that high participation rates in CSR \u2013 and, in turn, the program’s success \u2013 come from having an employee engagement strategy in place. The employee and their relationship with the company needs to come first.<\/p>\n\n\n\n

To ensure that your program is sustainable, find out what your team is interested in. Make it known that ideas will be supported, and encourage employees to take initiative if they have ideas of their own.<\/p>\n\n\n\n

So, how can you find out about what employees are passionate about? Simple: ask them.<\/p>\n\n\n\n

Try sending out an internal survey or a poll that asks what sectors they\u2019d like to give back to, or that gives them the option to write down a cause they\u2019re interested in supporting. This can be a great opportunity for you to find out about initiatives in your local community that you might not have been aware of.<\/p>\n\n\n

3. Ask Employees How They’re Going to Contribute to Your Company Culture<\/h5>\n\n\n

“One of the things I challenge all the team members here with is: how are you going to add to the culture this month? It\u2019s one of the screens that\u2019s up on all our dashboards,\u201d <\/em>Murray says. <\/strong>\u201cHow are you going to improve [or] enhance the culture this month?” <\/em><\/p>\n\n\n\n

When you ask your employees how they’re going to contribute to company culture, it reassures them that their input is both valued and respected. It can also encourage them to think about different ways that they can:<\/p>\n\n\n\n